Cue Skincare is a brand designed to offer teens a unique skincare subscription kit created, not just to change their skin for the better, but to help them change the world around them for the better. Bright colors and playful typography appeal to the target market. Aside from branding and packaging, this project also featured a winter holiday social media campaign centered on how Cue helps give back.
Each kit can be customized with a specialty pattern that correlates with a specific cause: mental health, climate change, and anti-bullying. A portion of each sale would go to the charity associated with each pattern.